American Vintage The name is American, but the fashion comes from France. More precisely from Marseille where, six years ago, designer Michael Azoulay founded his now cult label. American Vintage established itself as a player in the fashion sector very quickly. All the items in the collection are simple, clean, devoid of frills and made of super soft cotton or cotton jersey. American stands for the uncomplicated American lifestyle, Vintage for the uniqueness in colour, washing and comfort. In short: everything easy.